Many studies have show that the BAT is located primarily in the supraclavical are and it is typically activated with cold exposure to make visible.
WIRED March 2013
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4-Hour Body amino acid amino acids amylase ATP BAT caloric deficit calorie calorimeter carbohydrate cellulose contrast showers exercise fat FFA Four Hour Body glucose glycogen good calorie heat Lynne Cox macronutrients marathon metabolic winter hypothesis metabolism michael phelps micronutrients mild cold stress mitochondria nutrition Obesity progress protein RMR RQ running Self experiment starch swimming TEDMED The 4-hour body Thermal Load thermal loading weight loss Wim Hof