Losing weight is on top of everyone's New Year's Even Resolutions, but what are you going to DO about it?Each year losing weight or getting fit creeps into the top ten list of New Year’s resolutions and each year we get fatter as a nation and a world. Even though we spent more than $46 billion in 2009 on diet and exercise, it seems we aren’t making progress; let’s face it we EXCEL at fat. Read Full Article →

ABC News Nightline host Cynthia McFadden talks about 4-hour body, Tim Ferriss and Ray Cronise unique take on cold weight lossIt was interesting to watch the reports Tuesday evening on ABC World News and Nightline.  I know that sensation sells and people just can’t help the low hanging fruit of crazy cold.  The truth is, I was rarely “cold” when losing weight, because I adapted to cooler temperatures, not cold. I wrote about Wim Hof in a previous Read Full Article →

The Four Hour Body is an exciting new chapter in self-experimentation and unprecedented resultsSo what’s all the hype with The 4-Hour Body about? I think this book has the chance to revolutionize the way we look at diet and fitness; in short it’s taking the control away from the $46 billion diet and fitness industry and putting it back in your hands.

How?

Simple: self-experimentation and information. In 2009, I attended TEDMED Read Full Article →

© Eric Ford-Holevinski, Used with Permission: www.ericfordh.com/wimhof

Normal people do not have this [boost in metabolism], because they are simply not trained. Shivering is a pathetic response.”

Now that is an interesting response to a question about being packed in ice for an hour and forty-five minutes. When I first started to study the human thermoregulatory system, I found many links on the internet to the “Iceman. Read Full Article →

I don’t know how I woke up one day and had swelled from 170 lbs to 230 lbs. I might have actually weighed more at my top, but I stopped keeping track of it and I rarely wanted to measure anything. As a scientist, that tells you a lot about the denial I lived in for years.  It wasn’t as if I had completely ignored the weight either. I had been on MANY diets over the previous 20 years. Pritikin, Graprfuit, The Zone, Sugar Busters, South Beach, Body for Life, Hilton Head, Atkins…they all worked so long as I stuck to the plan. Read Full Article →

...all the cool kids are doing it

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